How your business is perceived carries more weight than what you actually offer in terms of skills, expertise and results.
If you can portray your business as a competent, professional Workshop, not only will you succeed in the day to day running of your business, there’s a whole bunch of additional benefits that might not be immediately obvious.
Just as a quick heads up, this tip partly summarises most of the proceeding points, but we’ve pulled out a few direct examples so you can see where we’re going.
LOOK GOOD EVERYWHERE, ON EVERYTHING, ALL THE TIME.
If you’re perceived as budget, you’ll attract budget, conversely, a professional looking business that’s seen to add value can profit from a higher charge-out rate putting more $$ in your pocket.
FEEL GOOD ABOUT YOUR BUSINESS.
You might not find this one in a Marketing manual, but its super important as it affects both your business and your lifestyle.
- Take pride in your business and know what you end goal is. This will reflect in a number of ways:
- Engaged, positive staff who take ownership of their roles.
- Happy customers that talk about you.
- Improved bottom line.
- Builds better business value in the long term.
FEELING GREAT?
Just remember sometimes Monday’s are just Mondays’ but if you’re thinking we’re all Hoo-ra without knowing your situation then that’s all good. All we’re saying is take a look at your business with fresh eyes. Is it going where you want to go? Are there issues that can be turned around into positives? Is your business the best it can be?