Everything Speaks

If you want feedback on your existing or new logo, try to get opinions that are a step or two removed from your immediate friends and family. These guy’s tend to want to be supportive and may be less critical than what you actually need.Keep to 2 or 3 main colours. A logo (and the corresponding branding) will have more impact if it has a strong colour association.Don’t try to encompass ‘everything’. The logo is just the iconic reference that people associate with your business. The more you try and ‘say’ in a logo, the less effective it’s likely to be. ...BUT it’s ok to make it personal. Having said all of the above, sometimes a caricature can work really well, particularly if the business is named after a person such as ‘Kenny’s 

Auto Services’.

If you’re looking to get a new logo or update an existing one, firstly create a brief (list) of what you are after, what you want to achieve and find examples that resonate. This will speed up the design process, reduce frustration and designers will love you for it.

LOGO TIPS:

A great logo should catch the attention of a viewer while zipping past.This means it needs to be clean and provide an iconic visual reference to your business.

And once you have the perfect logo you need to make sure it gets displayed consistently and regularly. Your business cards, signage, web page, basically every visual touch-point of your business needs to show the same image with consistent colouring and layout. This will build customer recognition quicker and more effectively.